DESIGN AND BUILD YOUR BUSINESS SYSTEM
TO GENERATE CONSISTENT REVENUE GROWTH
YOU'RE NOT BEHIND YOU'RE JUST OPERATING WITHOUT A SYSTEM
Turn your service business into a simple, repeatable revenue system in 13 weeks.
A live, cohort-based accelerator for founder-led service businesses who want a real operating system, not more “marketing ideas”. We translate proven offer, lead, and money-model principles (popularized in the $100M book series) into weekly implementation, with real deadlines, feedback, and accountability.
In-person + Online | Professor-led |
Limited Seats | Implementation Focused
If you’re busy each week but still unsure how next month’s revenue shows up ...
Take a Breath -
This Was Built For You.
THIS IS AN
IMPLEMENTATION-FIRST ROOM
If you’re looking for motivation, hacks, or a passive course,
this is not it.
This is for founder-led service businesses already doing $5k–$15k/month who want a repeatable operating system installed with deadlines, feedback, and weekly execution.
GOAL:
More Predictable, Stable Monthly Revenue instead of feast‑or‑famine cycles
Higher Profit Per Client with less time wasted on low‑value work
A Steady Flow of Qualified Conversations with the right buyers
Day‑to‑Day Clarity and Momentum because you always know what to do next
RESULTS:
Install One Clear, High-Value Offer instead of vague services
Build a Daily Lead Plan you can actually run and track
Map a Simple Money Model - each client is worth more, and you keep more cash
Walk Away with a 90-day Execution Plan avoiding wasted time
OUTCOME:
Peace of mind and financial stability because your income is no longer a constant question mark
More freedom in your calendar and headspace, with fewer late‑night scrambles and “emergency” weeks
A greater sense of safety and control, knowing your business runs on a system instead of sheer willpower
Renewed confidence and momentum, feeling like you’re finally growing on purpose instead of reacting to whatever shows up
"Most owners don’t fail because they’re bad at what they do.
They stall because the business never becomes a system..
This is a structural problem, not a personal one."
You’re ready to turn your “custom” work into a clear, compelling offer that’s easier to explain, sell, and scale
You want consistent, intentional lead flow instead of reacting whenever inquiries happen to show up
You know that if you tune your systems, revenue can feel stable, predictable, and under your control
You’re looking to earn more without working more, so your time and effort match the value you create
This accelerator exists to fix that, by installing a straightforward operating system you can run every week.
THIS PROGRAM IS INTENTIONALLY EXCLUSIVE SO THE ROOM STAYS EFFECTIVE
THIS IS FOR YOU, IF...
YOU RUN A FOUNDER-LED, SERVICE BUSINESS OR AGENCY
YOU ARE CURRENTLY EARNING $5K-$15K PER MONTH
YOU SELL EXPERTISE, SERVICES OR ADVISORY OUTCOMES
YOU ARE PERSONALLY INVOLVED IN SALES AND DELIVERY
GROWTH FEELS STUCK, DESPITE YOUR SKILL AND EFFORT
LEAD FLOW DEPENDS ON REFERRALS OR WORD OF MOUTH
YOUR OFFER FEELS CUSTOM, UNCLEAR OR UNDERPRICED
YOU WANT STRUCTURE, NOT MOTIVATION TO WORK HARDER
YOU ARE WILLING TO IMPLEMENT, NOT JUST LEARN
THIS IS NOT FOR YOU, IF...
YOU ARE CHASING PASSIVE INCOME
YOU WANT CONTENT WITHOUT EXECUTION
YOU'RE "BRANDING-FIRST" or "AETHETIC-DRIVEN"
YOU AVOID SALES CONVERSATIONS
YOU WANT HYPE, SHORTCUTS or GURU CULTURE
YOU PREFER TO OPERATE IN ISOLATION
YOU ARE NOT SERIOUSLY READY TO STABILIZE
YOU DO NOT WISH TO RECEIVE FEEDBACK FROM OTHER ACTIVE ENTREPRENEURS
Stop Grinding Daily Uncertainty
Install Fundamentals That Compound
You Don’t Need More Ideas.
You Need Fewer Decisions - Effective Action
OVER 13-WEEKS, YOU WILL BUILD A GROWTH SYSTEM
AROUND THESE THREE PILLARS
A Clear, High-Value Offer
No More Commodity Positioning
Deliver With Confidence
A Consistent, Input-Driven Lead Engine
No More Random Fluctuations in Activity
Take Action With Certainty
A Deliberate Money Model
Every Client is Worth More
Predictable Revenue, Overcoming Plateaus
In-Person Cohort Has Limited Seats, Because Intensive Support Only Works In A Small Room.
If you are ready to build a real system (and you can commit 5–7 hours per week), apply now.
(Online Attendees May Register for Winter or Summer Cohort Here)
You Don’t Have a Skill Problem
You Have a Systems Problem
This is why effort alone hasn’t fixed it.
Most founders at this stage are already good at what they do.
What’s missing is not effort or intelligence.
What’s missing is a clear operating system.
WITH STRUCTURE:
Your offers become clear, focused, and well‑defined, so people instantly understand what you do and why it matters
Your lead generation becomes consistent and proactive, driven by a simple plan you can run every week
Revenue is supported by reliable systems instead of raw willpower, giving you more stability and control
Growth starts to feel durable and consistent, with a foundation you can build on instead of something that might fall apart any minute
The ICON Accelerator exists to replace guesswork with structure.
Hand-On Training Environment
Learn and build inside Icon’s collaboration/training center, designed for focus, execution, and real feedback.
Studio-Grade Recording Environment
Free access for in-person students to record and distribute content, or develop products.
Your Business
Becomes a Playbook
You leave with a structured operating manual you can keep running after the cohort ends.
Student Portal +
Private Community
Replays, templates, resources, and focused community support between sessions.
What Is The Icon Founder Growth Accelerator?
The ICON Accelerator is a 13-week hybrid implementation program designed to help service-based founders build:
clear offers, simple lead systems, and practical revenue models they can operate with confidence.
This is not a theory-first course.
It is an applied lab for your real business.
You only focus on one phase at a time. Building on what you built previously.
Phase 1:
Offer Design
Clarify exactly what you sell, who it’s for, and why it’s valuable. Design a clear, sellable offer that removes price competition.
Phase 2:
Lead Systems
Build one primary acquisition channel. Design a realistic daily lead routine and follow-up process.
Phase 3:
Revenue Structure
Map how money flows through your business over 30 to 90 days. Design attraction, upsell, downsell, and continuity offers.
Phase 4:
Optimization & Execution
Improve messaging and proof.
Run a focused short-term revenue push. Lock in a clear 90-day execution plan.
How This Is Different
WHAT THIS IS:
LIVE, STRUCTURED SESSIONS
WEEKLY IMPLEMENTATION REQUIREMENT
REAL DELIVERABLES FOR YOUR BUSINESS
SMALL COHORT ACCOUNTABILITY
A SERIOUS ROOM FOR
SERIOUS OPERATORS
WHAT THIS IS NOT:
A VIDEO LIBRARY
A PASSIVE COMMUNITY
A VAGUE MASTERMIND
A HYPE-DRIVEN PROGRAM
A PERSONALITY BASED GURU-ROOM
Tangible Outputs, Not Just Ideas
BY THE END OF 13-WEEKS YOU WILL HAVE:
A Clearly Documented Core Offer You Can Confidently Sell
A One-Page Offer Overview and Short Verbal Pitch
A 30-Day Lead Generation Plan With Daily Actions
Simple Outreach and Follow-Up Scripts
A Practical Revenue Money Model Over 30–90 Days
A Completed Money Model Canvas
A Real 90-Day Execution Roadmap
Market Feedback From Real Conversations/Offers
You Will Leave With Four Finished Assets.
Offer One-Pager
A one-page document that captures your customer, painful problem, promise, deliverables, pricing, bonus stack, and a clean 60-second pitch.
30-Day Lead
Generation Plan
A daily, input-driven plan around one primary channel, plus follow-up and nurture steps to increase show-up and close rates.
Money Model Canvas
A simple map of attraction, upsell, downsell, and continuity so you can see how money flows and where you are leaking revenue.
90-Day
Execution Plan
A prioritized roadmap that turns clarity into momentum, with a weekly scorecard you can keep running.
EVERYTHING INCLUDED
WITH YOUR SEAT:
13-WEEK FOUNDER GROWTH COHORT
(IN-PERSON)
A live accelerator where you build and start operating a simple revenue system for your business,
with weekly implementation and feedback.
LIVE WORKSHOPS AND LABS (26-SESSIONS)
EXECUTIVE SPEAKER SERIES (REAL OPERATORS, REAL EXPERIENCES)
PRINTED WORKBOOK + TEMPLATES
IN-PERSON ENVIRONMENT ACCESS (IN-PERSON STUDENTS)
PRIVATE COMMUNITY + PORTAL
RECORDINGS + RESOURCE LIBRARY (DURING COHORT, AND AFTER)
HONORS PATHWAY (HIGH PERFORMERS RECEIVE ADDED SUPPORT)
INSIDE THE PORTAL
The ICON Accelerator portal is the central system for the entire program.
Everything you need to execute lives in one place.
WEEKLY CURRICULUM (13 WEEKS)
Clear week-by-week structure aligned with the workbook
Written weekly overviews with objectives and deliverables
Session replays added after each live class
LIVE SESSIONS AND REPLAYS
Livestreams viewable directly inside the portal
Full replays and session resources archived automatically
ASSESSMENT & PROGRESS TRACKING
Required quizzes and checkpoints
Weekly completion confirmations
Built-in accountability to maintain momentum
PRIVATE COHORT DISCUSSIONS
Organized discussion channels by purpose
Spaces for offer follow-ups, workbook questions, and progress
Program announcements and updates in one place
ONE SYSTEM, CLEAR EXPECTATIONS
Both in-person and online participants use the same portal for curriculum, sessions, replays, and assessments.
The difference between formats is live interaction, not content access.
12-Week Interview Speaker Series + Live Q&A
Throughout the accelerator, participants gain access to a 12-week interview-based speaker series featuring experienced founders, operators, and industry specialists.
Each week includes a live, professionally moderated interview designed to surface real-world decision-making, lessons learned, and practical insights from people actively building and operating businesses.
These are not keynote talks or sales presentations.
They are structured conversations focused on offers, revenue, growth constraints, and execution.
What These Sessions Look Like
One featured guest interview per week during the cohort
Professionally moderated, interview-style format
Live Q&A during each session
Sessions streamed live inside the portal
Full replays added to the portal after each session
Why This Is Included
The speaker series is designed to:
Expose you to how experienced operators think
Reinforce the weekly accelerator themes with real examples
Provide pattern recognition across different business models
Add context and perspective alongside the core curriculum
These sessions complement the accelerator work, they do not replace it.
Integrated, Not Extra
Speaker sessions are part of the program flow and live inside the same portal as:
Weekly curriculum
Live sessions and replays
Assessments and checkpoints
You don’t need to track links or schedules elsewhere.
Featured Speakers
MOE ROCK
CEO & Owner
Los Angeles Tribune
CHERYL GOODMAN
A.I. Expert
CEO Findgood.tech
GREG WRITER
V.C. Angel Investor
CEO Launch Cart
CHERI TREE
CEO & Founder
Codebreaker Tech.
GREGORY THOMAS
CRO Expert
CEO Conversion Autopsy
BRICE OATES
Brand Coach
Luxury Branding
MYSTERY FOUNDER
CEO
Founder
MYSTERY FOUNDER
CEO
Founder
Your 13-Week Build
Week 1
Orientation:
Baseline, targets, and your scoreboard
Weeks 2–4
Blueprint:
Ideal customer, value equation, and offer one-pager
Weeks 5–7
Acquisition:
Choose your main channel and launch 30-day lead plan
Weeks 8–10
Profit:
Money model canvas + monetization plan
Weeks 11–13
Playbooks:
Proof engine, messaging, short-term revenue activation campaign, 90-day plan
[ Meets Mondays and Wednesdays at 6:00 PM PST, starting Monday, March 02, 2026 ]
Choose The Environment That Fits You Best
Choose In-Person if You Want:
Live access to the trainer for direct feedback and correction from both the Professor and Guest Speakers
In-room accountability/momentum you can’t replicate online
Hands-on implementation labs, not just discussion
Fewer distractions and faster decision-making
Printed workbooks and a studio-grade learning environment
Access to the 12 $100M Playbooks during class hours
Live Networking with other Founders
This option is designed for founders who want to compress learning time, remove ambiguity, and leave with finished assets built alongside the trainer.
Choose Online-Only if You:
Cannot attend in person but still want the full framework
Are comfortable working through questions asynchronously
Prefer written feedback and portal-based Q&A
Want flexibility and understand the reduced scope of support
The online cohort follows the same core structure, but all interaction happens through the portal rather than live instruction.
* If you have the option to attend in person, we strongly recommend it.
In-Person Implementation vs.
Do-It-Yourself
ICON Founder Growth Accelerator
STEP-BY-STEP IMPLEMENTATION AND ACCOUNTABILITY
WEEKLY LABS, CHECK-INS, SCORECARDS
LIVE INSTRUCTION + PEER COLLABORATION
FOUR FINISHED ASSETS YOU CAN RUN IMMEDIATELY
TONS OF ADDED TOOLS, INTENDED TO SUPPORT YOUR BUSINESS
D.I.Y With Books Alone
READ, THEN GUESS HOW TO APPLY LESSONS ALONE
NO DEADLINES, NO ACCOUNTABILITY
NO FEEDBACK LOOP, NO FORCED EXECUTION
EASY TO GET BUSY AND FINISH NOTHING
SPEND THOUSANDS ON EQUIVELANT COURSE MATERIAL AND RESOURCES (DUH)
Curriculum Transparency
Time Requirement (With a Designated Completion Date)
Plan for 5–7 hours per week.
Most of this replaces work you’re already doing inefficiently.
This is not busywork. It’s focused execution time:
2 live sessions per week (or replay if online)
1 implementation block to complete workbook pages and decisions
Daily lead inputs (small, consistent actions)
If that time window isn’t realistic right now, wait for the next cohort.
The ICON Accelerator teaches practical business fundamentals including offer design, lead generation, revenue modeling, and execution systems.
The curriculum references and draws inspiration from well-known business frameworks and published books, including works by Alex Hormozi, as part of
a broader educational context.
All instruction, facilitation, and program delivery are independently developed and operated by ICON Industries.
Leadership and Facilitation
The ICON Accelerator is led by experienced operators, educators, and system builders with backgrounds in entrepreneurship, marketing, media, and business operations.
Meet Your Instructor
Douglas Younger III
Douglas Younger III is a marketing executive, entrepreneur, and college professor who has helped founders turn ideas into clear offers, consistent leads, and repeatable execution. He leads each session, runs live implementation labs, and holds the cohort to a professional operating standard, so you leave with completed assets, not theory.
The standards exist to support you,
not police you.
You’ll track weekly inputs and outcomes
You’ll bring real numbers
(leads, convos, revenue)
You’ll complete workbook pages tied to deliverables
You’ll get direct feedback and correction
This is a small cohort of founders working through the same build process at the same time. You’ll see how others are structuring offers, solving lead problems, and making decisions, not to copy, but to move faster with confidence.
About Icon Industries
Shayn & Shane
Yep - Same Name, Spelled Differently.
(We literally have an editor named Shayne)
Icon built this accelerator to give serious operators a real place to install systems, with structure, deadlines, and support. Our team handles the student experience, logistics, and delivery environment so you can focus on building your business.
You won’t be doing this alone.
Investment
& Seat Limits
This is our inaugural launch of the ICON Founder Growth Accelerator cohort and it launches right at the start of the year, we’re offering special Founding Cohort New Year pricing for entrepreneurs who are ready to do the work.
In-Person (Escondido):
$1,750 tuition(Standard Tuition: $3,000 in‑person)
This is founding cohort pricing. Future cohorts will be offered at the standard tuition.
Limited to 30 in-person seats
Live Online:
$750 tuition(Standard Tuition: $2,000 online)
This is founding cohort pricing. Future cohorts will be offered at the standard tuition.
Limited online seats to keep the room high-quality
Payment Options:
Pay in full. payment plan, by approved third-party financing options at checkout.(Approval, rates, and terms are handled by the provider, not Icon.)
What Happens After Checkout:
You’ll complete a short fit interview with our team for in-person attendance.If we mutually determine this cohort is not the right fit, you may either transfer your seat to the online cohort or request a full refund.
Payment secures your seat, not your obligation.
Limited Money Back Guarantee:
If you:(1) Attend the first 3 sessions live or on replay,
(2) Complete the assigned workbook pages, and
(3) Participate in at least one implementation recap, and you genuinely believe you received no actionable value, email us by the end of Week 3.
We will either:
Apply 100% of your tuition as credit toward a future Icon Training, or
Issue a partial refund based on participation and completed deliverables.
WHY THIS WORKS,
WHEN "INFO" DOESN'T
Information without execution is pointless; every week turns into real outputs
Inputs you can control, daily actions, weekly scorecards - See your progress. Build Momentum. Build a Business.
Accountability and feedback in a serious room, with serious operators - Work Together. Grow Together.
This is a small cohort of founders working through the same build process at the same time.
You’ll see how others are structuring offers, solving lead problems, and making decisions, not to copy, but to move faster with confidence.
Don't worry, we can help!
Apply To Join The ICON Accelerator
This is a selective program designed for founders who are ready to implement.
If you are looking for clarity, structure, and a real operating system for your business, you may be a fit.
Reserve promotional pricing for Summer Cohort. Standard pricing will resume ($3,000) after Feb 28th, 2026.
Reserve promotional pricing for Summer Cohort. Standard pricing will resume ($3,000) after Feb 28th, 2026.
This is a selective program designed for founders who are ready to implement.
If you are looking for clarity, structure, and a real operating system for your business, you may be a fit.
Payment plans available via Klarna
If you prefer to split your investment over time, flexible payment plans are available at checkout through Klarna.
Approval, terms, and payment schedules are determined by Klarna at checkout.
Financing is optional and does not affect cohort access, standards, or seat availability.
Many founders use payment plans to preserve operating cash while implementing.
If you have been telling yourself
“I’ll get serious about my offer and lead flow” for the last 6 months…"
This is your window to do it with structure, support, and a room designed for execution.
FAQs
Essential Answers for Your Successful Business Journey
Is this an official Alex Hormozi or Acquisition.com program?
No. This cohort is independently created and delivered by Icon Industries. We teach implementation using concepts commonly discussed in publicly available business books (including the $100M series), but this program is not sponsored, endorsed, or affiliated with Alex Hormozi or Acquisition.com.
What if the schedule doesn’t work for me?
You can pre-register for the next cohort and lock in current tuition, select your cohort on the checkout form.
How much time does this take?
Plan for 5–7 hours per week (live sessions plus implementation).
Do I get 1:1 help?
Support is primarily through live workshops, Q&A, and the cohort community. High performers may earn additional mentoring opportunities.
Disclaimer
ICON Industries and the ICON Accelerator are independently operated.
This program references publicly available business frameworks and published books for educational purposes only.
ICON Industries is not affiliated with, endorsed by, or partnered with Alex Hormozi, Acquisition.com, or any related entities.